1 Look at the pictures. Then discuss the questions below in pairs or small groups.
1
Have you heard of the words global village and globalisation? When do you think they began to be used? ▸ about ten years ago ▸ about twenty-five years ago ▸ over fifty years ago
2
Which picture gives a positive impression and which gives a negative impression? What message do you think each picture is trying to give?
Figure
Figure
Practice
2 Read the text. Then complete the tasks on page 33.
MODERN LIVING | LIFESTYLE
The global village
The term global village was first popularized by the Canadian writer Marshall McLuhan in the early 1960s. He described how communications technology was transforming the world into something more like a village, in which people could communicate and pass on information quickly and easily. And this, remember, was many years before the Internet was widely used. The word globalisation is also older than most people think. It appeared, with more or less the same meaning as it has today, as early as the 1940s. It is true, though, that it wasn’t until the second half of the 1980s that it became common, at first in the area of economics and business, and then in other academic fields. By the 1990s, it seemed as if everyone was talking about it. We may now have reached a point when it is so much a part of our lives that we no longer think about it very much. If you tell a group of young business students that they’re going to discuss globalisation, the chances are that they won’t see the point. Far from being a new idea, it now simply describes the way things are.
The source does not include a printed solution for this question. Try solving it, then ask the AI tutor to check.